Wet N Wild + Fergie ?

After 33 years of  relying solely on affordable pricing and product, Wet N Wild has collaborated with Fergie, the leading lady of the popular group, The Black Eyed Peas. Fergie will serve as the brands first ever celebrity spokesperson.

Even though Wet ‘n’ Wild is heading into uncharted territory with its celebrity deal, Fergie is not new to celebrity endorsments. She was the face of MAC Viva Glam in 2009, has  two namesake footwear lines with Brown Shoe Co. Inc.  And she also introduced her first  fragrance with Avon in 2010. So she knows how to bring in the dollars and keep everything Fergilicous

According to Brian Talbot, Markwins’ vice president of marketing, he described Fergie as a “rocket boost” for Wet ‘n’ Wild.

Fergie’s images on Wet ‘n’ Wild’s planograms, modulars, in-store promotions and advertisements are slated to begin appearing for the back-to-school season. And I can’t wait to see what this collaboration has to offer.

Wet ‘n’ Wild is distributed to over 30,000 food, drugstore and mass market doors, including Walgreens, CVS, Rite Aid, Wal-Mart, Target and Kmart.

What do you think about Fergie’s new gig?

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